Sustainable Business Network: Reducing the Impact of Marketing and Comms

Marketing and Communications falls under your scope 3 emissions, but this often hidden footprint can have some significant impacts; accounting for 1% of global energy demand and fueling the 42% of UK emissions that comes from buying stuff i.e. our consumption.   

The internet alone is responsible for more global emissions than air travel (2%), accounting for 3.5% of total global CO2e emissions. We need to know how to measure, manage and reduce its environmental impact as much as we can.  From sending one email (as much as 26g) to a digital ad campaign (5.4 tons) our marketing and comms choices can have huge ramifications.    In this session we'll be exploring:  

Is there a litmus test for sending comms in the first place?  

How can we all reduce our carbon-heavy comms?  

What should you be looking for in your web hosting and digital content contracts and service agreements?  

How can your team you reduce your Marketing & Comms footprint?