Sustainable Business Network: Reducing the Impact of Marketing and Comms
Tue, 04 Jul
|ZERO
Learn how to reduce the impact of your companies marketing and communications activities
Time & Location
04 Jul 2023, 12:00 – 13:30
ZERO, Friary St, Guildford GU1 4EH, UK
About the Event
Marketing and Communications falls under your scope 3 emissions, but this often hidden footprint can have some significant impacts; accounting for 1% of global energy demand and fueling the 42% of UK emissions that comes from buying stuff i.e. our consumption. Â Â
The internet alone is responsible for more global emissions than air travel (2%), accounting for 3.5% of total global CO2e emissions. We need to know how to measure, manage and reduce its environmental impact as much as we can. Â From sending one email (as much as 26g) to a digital ad campaign (5.4 tons) our marketing and comms choices can have huge ramifications. Â Â Â In this session we'll be exploring: Â
Is there a litmus test for sending comms in the first place? Â
How can we all reduce our carbon-heavy comms? Â
What should you be looking for in your web hosting and digital content contracts and service agreements? Â
How can your team you reduce your Marketing & Comms footprint?
Tickets
General Admission
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